But thriller is the theme that is most common in these ads, due to the penguin showing up out of no where and scaring the day lights out of those who have a bottle of Bud Ice. Each commercial is different from one another, usually the plot would be about an adventure, mystery, or a thriller theme to it. Like the Budweiser Frogs, the commercial became such a hit, it was made into a series of ads. A penguin? And he's been drinking!, Wait a minute penguins can't fly! PENGUINS CAN'T FLY!!!!Īnyways back to the subject, the Bud Ice Penguin was created by the Goodby, Silverstein, & Partners company(the same people that produced the Franky & Louie Budweiser commercials and The Pizza Head Show) and first appeared in a 1996 Super Bowl commercial.
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